Apple store ann arbor

WWDC 2023 is also referred to as the "XR Spring Festival" by the XR industry. For everyone interested in the AMR field, Vision Pro indeed brings significant impact.
​
Apple Vision
Starting with the hardware and interaction, Apple Vision Pro resembles a pair of ski goggles, but apart from that, they don't have much in common. Vision Pro features a front-facing 3D glass that can display the user's eyes, allowing for normal eye contact with people around them. Apple calls this feature EyeSight.
One of the fundamental design principles of Vision Pro is to prevent users from being isolated from their surroundings. To illustrate the contrast, let's take the example of VR devices. Unless the external cameras are manually activated, users are typically isolated from the outside environment and people, and others cannot see the user's face and eyes, leading to significant communication barriers.
However, with Vision Pro, even in VR immersion mode, once someone approaches, the device automatically displays the person's presence, and the user's eyes are also shown on the sides. When the user returns to immersion mode, the sides cover the eyes, indicating to others that the user cannot see them.
On the inside, Vision Pro is equipped with Micro OLED dual-eye 8K (single-eye 4K) displays, as well as an M2 chip and a new R1 self-developed chip. It boasts the most detailed and best screens and the most powerful chip in head-worn devices to date. Apple has also designed a large area of heat dissipation holes at the bottom to ensure sustained performance.
Currently, two core challenges in AR devices are optical display and computational performance, in simpler terms, the display quality and processing power. Improving performance requires addressing the "impossible triangle" of computation, battery life, and size. By transitioning from AR glasses to MR headsets, Apple has made some concessions in terms of size, including the choice of an external battery.
Apple confirmed that Vision Pro adopts an external battery solution, which supplies power to the headset via a magnetic power cable. Even with the external battery solution, the officially claimed battery life is only two hours. In theory, users can extend the battery life indefinitely by replacing the external battery, but it requires separate purchases, and the price has not been disclosed.
The external battery solution is not elegant, but it makes Vision Pro look very lightweight and thin. The official weight and front thickness have not been disclosed, but previous leaks have emphasized this point. Additionally, apart from the 8K screens and two high-performance chips that consume power, Vision Pro is equipped with 5 sensors and 12 cameras for eye tracking, environment capturing, and gesture tracking, all of which also consume power.
This leads to the two core interaction methods of Vision Pro-gesture and voice. Apple claims that by relying on multiple cameras and sensors on the outside, various gestures can be accurately recognized, and the handle controller is abandoned. In addition, voice can also cover a series of operations such as text input and switching apps.
To software and content
In addition to showing off the Vision Pro device itself, Apple also announced at WWDC the Vision Pro operating system, visionOS, Apple's sixth operating system.
Like iPadOS and watchOS, visionOS is also developed based on iOS. Benefiting from this, you can enjoy the huge application ecosystem of iOS. All compatible iOS/iPadOS applications can be used on visionOS in a windowed form.
Unlike iPhone and iPad, where we use fingers for touch, Vision Pro mainly relies on eyes, hands and voice for interaction. For example, in Apple's demonstration, when the user is looking at a certain area, pinching the fingers is to select the content, flicking the finger upwards is to scroll the window to browse, and after staring at the input box, input can be made through voice typing.
It is also worth mentioning that visionOS has also transformed FaceTime. Through an external 3D camera and deep learning technology, it can generate a 3D model that is close to a real person for the user, and apply it to the video call, while also reflecting the user's mood. Facial and hand movements.
In the entertainment scene, the core is a larger screen. Users can pinch the corner of the window and pull it to expand the display range of the screen, and even fill the entire field of vision. However, for Apple, there is still a long way to go in terms of content. Except for conventional 2D, 3D movies and Apple Arcade games, it has not released any VR videos. The content cooperation with Disney's 100th anniversary will not be released until after the release. will really show up.
But just like the success of the iPhone is the success of the AppStore, the success of Apple Vision Pro must be inseparable from the establishment and prosperity of the entire software ecosystem. Attracting developers to participate is the key, which is also the most fundamental purpose of Vision Pro's first appearance.
In 2021, Facebook will change its name to Meta and focus on the metaverse. In its planning, XR equipment has become a bridge connecting the metaverse and the real world. Microsoft and Facebook are the current kings of AR and VR respectively. According to a research report released by TrendForce, AVR device shipments will be revised up to 14.19 million units in 2022, with an annual growth rate of 43.9%. The growth momentum comes from the increase in the epidemic Due to the demand for long-distance interaction and the price reduction strategy of Oculus Quest 2, the market share of Microsoft HoloLens 2 and Oculus Quest 2 ranks first in AR and VR respectively, and Oculus’ share in the VR market has been maintained at about 80% to 90%.
A few days before Apple released the Vision Pro, Meta pre-released the Quest 3 headset, priced at $499.
The technology industry is bound to usher in a huge wave again. Players including entertainment and game giants such as Disney, Chinese technology giants, unicorns, and entrepreneurs will compete to increase their stakes. The cost of the upstream supply chain of XR will also be further reduced. The content of XR The service ecosystem will truly prosper, and users will get better and cheaper products.